The E2i Partners Launch
Plan & Early Progress
Our Launch Journey.
We’re not just launching a platform—we’re building an education-to-industry ecosystem grounded in purpose, partnership, and measurable progress.
Early Traction
Proven Reach from Day 1
In just the first six weeks of our soft launch, E2i Partners has welcomed over 22,000 unique visitors and generated more than 40,000 page views across the platform.
This engagement stems directly from our high-performing digital campaign, which sparked national interest among academic leaders, partnership officers, and workforce innovators.
Preliminary Results (First 6 Weeks):
22,000 unique visitors across all 50 states
Over 40,000 total page views, with high engagement on solution pages like the E2i Platform, Partnership Accelerator, and Performance Advisory
Traffic spikes aligned closely with each campaign asset, confirming strong message resonance and strategic timing
What This Means for Program Providers
These numbers aren't projections—they’re proof. If your program is featured on the E2i Platform, we thoughtfully position your programs in front of the right audience.
We’ve shown that we can drive real, qualified traffic — and this is only the beginning of a path that leads to deeper connection and integration of academic offerings built to meet industry needs.
E2i delivers visibility, credibility, and action—at scale.
This is how we help program providers expand reach, attract partners, and turn potential into performance.
What This Means for Program Providers, Partners, & Sponsors
If you're contributing programs to the E2i Platform, this campaign proves we have the reach—and the resonance—to get your offerings noticed.
With performance far exceeding industry norms, we’ve demonstrated that E2i can drive visibility, attract the right audience, and create meaningful engagement. From day one, we’re positioned to help amplify your programs, connect with employers, and turn awareness into opportunity.
E2i isn't just a platform. It's a launchpad.
Our Approach to Building the E2i Ecosystem
At E2i Partners, we know that lasting change doesn’t happen through transactions—it happens through relationships. That’s why our engagement methodology is designed to build a connected, purpose-driven community of educators, employers, and enablers of change
At E2i Partners, our go-to-market journey is intentionally phased to ensure every step delivers value, momentum, and meaningful collaboration between academic institutions and employer organizations.
The Path to our Launch.
We’ve designed our launch around three core phases—each one building the foundation for a platform that aligns real-world learning with real-world needs.
A Strategic Path to Scalable Impact.
Begins April 15, 2025
We begin by identifying and aligning academic programs with the needs of today’s workforce. These programs power the E2i Platform—spotlighting research-based, industry-relevant learning opportunities designed to drive talent development and enterprise performance.
STEP 1: Program Profiles
STEP 2: Awareness & Positioning
Begins July 2025
Next, we amplify awareness through brand storytelling and targeted outreach. Our goal is to position E2i Partners as the premier destination where employers discover and connect with high-impact academic programs. This stage builds visibility, trust, and relevance at scale.
STEP 3: Partnership Activation
Begins September 2025
We then activate partnerships between academic and industry leaders to co-create learning solutions that close skill gaps and advance shared goals. This is where the vision becomes reality—and where collaboration begins to transform outcomes.
Each phase of our soft launch is designed to gather insights, grow our community, and deepen our impact—leading to a full platform launch in 2026.
We’re excited to co-create this future with you.
Looking Ahead: Hard Launch 2026
Starting the Conversation
Our First Digital Campaign: Co-Creating the Future of Work
“Imagine a world where education and industry co-create the future of work together. We do.”
That bold idea became the foundation of our first digital campaign—a five-part journey designed to spark connection, challenge convention, and open doors to a more collaborative future between academic institutions and employers.
A Vision Grounded in Possibility.
We believe the future of workforce development depends on how well education and industry can align. But that alignment requires more than intent—it demands shared vision, mutual understanding, and structured support. This campaign set out to demonstrate just that.
Why We Started with Academic Leaders
We launched our campaign by engaging senior leaders at public and private universities in every state across the U.S.—presidents, provosts, deans, partnership leads, and executive education teams. These individuals play a critical role in shaping programs, setting institutional strategy, and ultimately determining how learning outcomes are defined and delivered.
Through this outreach, we introduced not just our platform—but our purpose: to evolve learning outcomes in ways that meet business goals, strengthen institutional relevance, and drive measurable impact.
A Five-Asset Journey
To guide our audience through this vision, we created a five-part digital campaign that walked academic leaders through the why, what, and how of our approach:
Looking Ahead
This was just the beginning. Our campaign wasn’t a pitch—it was a conversation starter. A new way of thinking about what’s possible when institutions and industries come together not just to deliver education, but to shape the future of work.
And we’re just getting started.
Campaign Summary: “Imagine a World Where Education and Industry Co-Create the Future of Work Together. We Do.”
In April 2025, we launched our first digital campaign to introduce the E2i vision to academic leaders across the country. The goal? Spark a new kind of conversation—one rooted in partnership, relevance, and outcomes that matter.
Through a six-part email journey, we reached decision-makers at public and private universities in every U.S. state, sharing our purpose and the potential of evolving academic programs to meet workforce needs.
Campaign Performance at a Glance
Average Open Rate: 62% (industry benchmark: 20–40%)
Average Click-Through Rate: 51% (benchmark: 2–10%)
Average Click-to-Open Rate: 81% (benchmark: 5–15%)
These results reflect not just interest—but action. Academic leaders engaged deeply with our message, indicating strong alignment with the need for education-to-industry collaboration.
NEXT STEP
BUILDING THE BRIDGE
Because transformation doesn’t happen by chance—it happens by design. And we’re building it, together.
